Halal Requirements

Halal Production Requirements

HALAL PRODUCTIONREQUIREMENTSFOR MEAT AND POULTRY Halal Production Requirements Among all the dietary restrictions or prohibitions placed on Muslims by God, the majority fall in the domain of animal kingdom, especially land animals (see Chapter 2). In addition, Muhammad emphasized certain conditions for the handling of animals. He said, “Verily Allah has prescribed proficiency in all […]

Japanese firms keen to tap into Malaysian halal market to appeal to Muslim customers

Japanese firms keen to tap into Malaysian halal market to appeal to Muslim customers Sumitomo Mitsui Banking Corp’s head of Malaysia operations said Japanese businesses in food, cosmetics, logistics, transformation, and storage are keen to pursue the Malaysian market. The global halal market covers food and non-food markets, including cosmetics. Getty Images Japan’s Sumitomo Mitsui Banking Corp […]

Branding Halal

  The Arab Spring is turning the Muslim world upside down, opening a whole new frontier for brands and marketers. The emerging Muslim consumer is young, tech-savvy and ready to engage, reports Ogilvy Noor’s Shelina Janmohamed and Nazia Du Bois. The Arab Spring has dominated news headlines since December of last year. The revolutions are […]

How Is Shariah Friendly Your Brand?

How Is Shariah Friendly Your Brand? 2012/05/22 · By Shelina Janmohamed Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think. Image by Ludovic Bertron via Flickr. For Muslim consumers, halal is a basic product requirement. But do […]

Eco-Halal: How Food Brands Can Market to Muslims

Eco-Halal: How Food Brands Can Market to Muslims 2012/02/23 · By Shelina Janmohamed Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed explains why brands should care. Image by Andrea Schwalm, Flickr If you’re serious about talking to […]

Consumers increasingly perceive kosher and halal food as safer

Consumers increasingly perceive kosher and halal food as safer   New product development is being driven by consumer demands that are seeing kosher and halal foods being bought by a wider range of consumers. In a move that goes beyond religious requirements, buyers are increasingly concerned by fears about mad cow disease as one example. […]

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